Bill Ethridge managed the Lincoln / Mercury dealership for many years prior to 1969 when he became the dealer principal. At that time the dealership was known as Ethridge Brothers and was run by Bill Ethridge and J.C. Ethridge. In 1976 J.C. retired and the dealership became known as Bill Ethridge Lincoln / Mercury. Bill Ethridge retired in 1983. That same year the dealership acquired the Isuzu franchise. The day to day operation is now handled by Billy Jack Ethridge, Tanya Ethridge, and Gayla Carpenter, the children of Bill Ethridge.
Bill Ethridge Lincoln
/ Mercury has been awarded the most prestigious award for customer satisfaction
by Ford Motor Company more times than any Lincoln / Mercury dealership
in the state of Mississippi. That award is granted as a result of customer
surveys returned to the Ford Motor Company that measures our ability to
satisfy our customers. These awards reflect the way our employees take
care of our customers. Our goal at Bill Ethridge Lincoln / Mercury is
to not only satisfy our customers, but to exceed their expectations. We
are not satisfied until you are!
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